Last updated: June 2026 — Simon Ashcroft, Beautyandthebakes

Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how beautyandthebakes.co.uk ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website. beautyandthebakes.co.uk is owned and operated by Simon Ashcroft and provides independent reviews of non-UK casino operators for users based in Great Britain and beyond. By using our website, you agree to the practices described in this policy.

1. Who We Are

The data controller responsible for your personal information is Simon Ashcroft, the owner of beautyandthebakes.co.uk. We are committed to protecting your privacy and handling your data in a transparent and lawful manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following categories of personal information when you interact with beautyandthebakes.co.uk:

• Usage Data: IP addresses, browser type, operating system, pages visited, time spent on pages, and referring URLs collected automatically when you browse our site.
• Contact Information: Your name and email address if you voluntarily contact us through any contact form or email correspondence.
• Cookie Data: Information gathered through cookies and similar tracking technologies as described in our Cookies section below.
• Analytics Data: Aggregated and anonymised behavioural data collected through third-party analytics services.

3. How We Use Your Information

beautyandthebakes.co.uk uses the information collected for the following legitimate purposes:

• To operate, maintain, and improve the functionality of our website.
• To analyse traffic patterns and understand how visitors engage with our casino review content.
• To respond to enquiries submitted directly to us.
• To ensure the security and integrity of our website.
• To comply with applicable legal obligations.

4. Cookies and Tracking Technologies

beautyandthebakes.co.uk uses cookies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential Cookies: Necessary for the basic operation of our website.
• Analytics Cookies: Used to collect anonymous data about how visitors use our site, typically through services such as Google Analytics.
• Preference Cookies: Used to remember your settings and preferences across visits.

You may disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of beautyandthebakes.co.uk.

5. Third-Party Links and Operators

Our website contains links to third-party casino operators, affiliate platforms, and external websites. beautyandthebakes.co.uk is not responsible for the privacy practices or content of any third-party websites. When you click a link to an external casino operator, you leave our site and their own privacy policy and terms will apply. We strongly encourage you to review the privacy policies of any third-party sites you visit.

6. Analytics Services

beautyandthebakes.co.uk may use Google Analytics or similar analytics tools to understand website traffic and user behaviour. These services may collect anonymised data and use their own cookies. Google's privacy practices are governed by Google's Privacy Policy, available on their website.

7. Your Rights Under UK GDPR

If you are located in Great Britain or the European Economic Area, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data where no legal basis for retention exists.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Object: Object to processing based on legitimate interests.
• Right to Data Portability: Receive your data in a structured, commonly used format.

To exercise any of these rights, please contact us using the details provided below.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Contact enquiry data is typically retained for no longer than 12 months unless an ongoing relationship requires extended retention.

9. Data Security

beautyandthebakes.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any material changes will be reflected by an updated date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Responsible Person: Simon Ashcroft
• Website: beautyandthebakes.co.uk
• Email: privacy@beautyandthebakes.co.uk

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully. Further information is available at ico.org.uk.